I know it’s July.

I also know that talking about fall content right now feels a little rude. Some of us are still trying to remember sunscreen, water the garden, and make it through the week without melting.

But people are already starting to plan what comes next.

That’s especially true on Pinterest.

Pinterest users often search before they need something. They’re looking for school ideas before school starts, holiday plans before the decorations come out, and business resources before the next quarter begins.

They may save an idea today and come back to it several weeks later. They might read a blog post, compare a few options, and then decide what to buy or who to hire.

That planning behavior is one reason Pinterest content needs a head start.

Posting seasonal content once the season is already here can mean you’ve missed part of the search window. Pinterest needs time to understand what your pin is about, and your audience may need time to decide what she wants to do with it.

The good news is that you probably don’t need to create an entirely new library of fall content.

Start by looking at what you already have.

Do you have an older blog post that becomes useful again in September? A product people use during the holidays? A service that helps business owners prepare for the final quarter of the year? A free resource that answers a question people will soon begin searching?

Choose a few of those links and give them a clearer path.

This week, look ahead through the next 60 to 90 days and ask:

What will my audience be planning?

What have I already created that could help?

What needs to be updated before I send people to it?

You do not need to turn your feed into pumpkins and Christmas trees tomorrow. Please don’t. We’re easing into this.

You want your most useful content ready early enough for Pinterest and your audience to find it.

Read more on the blog: https://lindseypierce.com/plan-ahead-pinterest-content/​

My Pinterest Profile Checklist can help you check the foundation before you start publishing those seasonal pins. It walks you through your profile, boards, keywords, and links so you can see what may need attention first.

Your content deserves enough time to do its job.

Linds

P.S. What season or business milestone will your audience start planning for next? Hit reply and tell me. I’m curious how far ahead your people think.