I help women business owners organize their existing blogs, offers, freebies, products, and resources into Pinterest-powered visibility systems so their content can be found without relying on daily social media posting.You do not need to start over.You already have valuable content.Let’s give it a clearer path.
Pinterest is not another platform to keep up with
Hi, I used to think Pinterest was just another social media platform. And honestly, I did not need another thing to keep up with. Another place to post. Another place to make graphics. Another place to wonder if I was doing enough. Hard pass. But that was the part I had wrong. Pinterest works much more like search. People go there looking for ideas, answers, products, plans, and next steps. That changes how we should think about it, especially if you already have content sitting in your business. Your blog posts, freebies, offers, guides, service pages, podcast episodes, and resources do not have to disappear after one post. They may just need a clearer path. I wrote this week’s blog post to explain the shift: If Pinterest has felt like one more platform you should be using but do not fully understand yet, start here. This post explains why I look at Pinterest differently and why it can be useful for business owners who already have content worth finding. After you read it, take one small next step: Look at your Pinterest profile and ask, “Would someone quickly understand what I want to be found for?” If the answer is “kind of?” or “absolutely not,” that is exactly why I made the free Pinterest Profile Checklist. You can grab it here: Download the free Pinterest Profile Checklist Talk soon, Linds P.S. You do not need to become louder online. Sometimes the better next step is making your best content easier to find. |
Aloha! I'm Linds.
I help women business owners organize their existing blogs, offers, freebies, products, and resources into Pinterest-powered visibility systems so their content can be found without relying on daily social media posting.You do not need to start over.You already have valuable content.Let’s give it a clearer path.
I know it’s July. I also know that talking about fall content right now feels a little rude. Some of us are still trying to remember sunscreen, water the garden, and make it through the week without melting. But people are already starting to plan what comes next. That’s especially true on Pinterest. Pinterest users often search before they need something. They’re looking for school ideas before school starts, holiday plans before the decorations come out, and business resources before the...
A while ago, I looked at a Pinterest profile that belonged to a business owner and client who had completely changed directions. Her website was current. Her services were clear. Her social accounts reflected the work she was doing now. Pinterest had apparently missed the meeting. Her profile description still referenced the previous business; the first several boards were linked to outdated content, and the website link led to a page that no longer existed. Nothing was technically broken...
I have a feeling a lot of business owners are walking around with more content than they realize. Not always polished content. Not always perfectly organized content. But useful content. Blog posts. Freebies. Service pages. Product pages. Podcast episodes. Videos. Resource lists. Old captions that were actually pretty good. Ideas sitting in Google Docs. Things you explained once and then forgot about because the next week showed up with another list of things to do. And yet, the advice is...