I help women business owners organize their existing blogs, offers, freebies, products, and resources into Pinterest-powered visibility systems so their content can be found without relying on daily social media posting.You do not need to start over.You already have valuable content.Let’s give it a clearer path.
What does Pinterest think your business is about?
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A while ago, I looked at a Pinterest profile that belonged to a business owner and client who had completely changed directions. Her website was current. Her services were clear. Her social accounts reflected the work she was doing now. Pinterest had apparently missed the meeting. Her profile description still referenced the previous business; the first several boards were linked to outdated content, and the website link led to a page that no longer existed. Nothing was technically broken beyond the link. The account simply had not caught up with the business. That happens more often than you might think. Many people created their Pinterest accounts years ago. They used them personally, turned them into business accounts later, and then added content whenever they remembered Pinterest existed. No judgment. My own accounts have had some interesting eras. The problem is that Pinterest needs context. Before Pinterest can confidently match your pins to searches, it needs to understand the overall subject of your account. Your profile name, description, website, boards, and existing content all help provide that information. If your profile says one thing, your boards say another, and your website leads somewhere else, Pinterest has to work much harder to make sense of it. Your visitors do too. Here is a simple check you can do today. Open your Pinterest profile and pretend you have never seen your business before. Look at your profile name, description, link, and first five visible boards. Could you answer these questions?
You do not need to rebuild your account today. Start by noticing where the message becomes unclear. Maybe your description needs more specific wording. Maybe your most important boards are buried. Maybe your profile still includes services you stopped offering two years ago. Those are fixable problems. The goal is not a perfect profile. The goal is to give Pinterest clear enough information to understand where your content belongs. I wrote more about the seven things Pinterest reads on your business profile here: How to Optimize Your Pinterest Business Profile I also created the free Pinterest Profile Checklist to help you review your profile wording, boards, keywords, links, and content direction without turning this into a 46-tab research project. www.lindseypierce.com/checklist Okay, maybe not 46 tabs. But Pinterest research has a way of escalating. Start with the profile. Once Pinterest understands the bigger picture, the rest of your content has a clearer place to go. Talk soon, |
Aloha! I'm Linds.
I help women business owners organize their existing blogs, offers, freebies, products, and resources into Pinterest-powered visibility systems so their content can be found without relying on daily social media posting.You do not need to start over.You already have valuable content.Let’s give it a clearer path.
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I have a feeling a lot of business owners are walking around with more content than they realize. Not always polished content. Not always perfectly organized content. But useful content. Blog posts. Freebies. Service pages. Product pages. Podcast episodes. Videos. Resource lists. Old captions that were actually pretty good. Ideas sitting in Google Docs. Things you explained once and then forgot about because the next week showed up with another list of things to do. And yet, the advice is...
Hi, I used to think Pinterest was just another social media platform. And honestly, I did not need another thing to keep up with. Another place to post. Another place to make graphics. Another place to wonder if I was doing enough. Hard pass. But that was the part I had wrong. Pinterest works much more like search. People go there looking for ideas, answers, products, plans, and next steps. That changes how we should think about it, especially if you already have content sitting in your...