A while ago, I looked at a Pinterest profile that belonged to a business owner and client who had completely changed directions. Her website was current. Her services were clear. Her social accounts reflected the work she was doing now. Pinterest had apparently missed the meeting. Her profile description still referenced the previous business; the first several boards were linked to outdated content, and the website link led to a page that no longer existed. Nothing was technically broken...
about 1 month ago • 1 min read
I have a feeling a lot of business owners are walking around with more content than they realize. Not always polished content. Not always perfectly organized content. But useful content. Blog posts. Freebies. Service pages. Product pages. Podcast episodes. Videos. Resource lists. Old captions that were actually pretty good. Ideas sitting in Google Docs. Things you explained once and then forgot about because the next week showed up with another list of things to do. And yet, the advice is...
about 2 months ago • 2 min read
Hi, I used to think Pinterest was just another social media platform. And honestly, I did not need another thing to keep up with. Another place to post. Another place to make graphics. Another place to wonder if I was doing enough. Hard pass. But that was the part I had wrong. Pinterest works much more like search. People go there looking for ideas, answers, products, plans, and next steps. That changes how we should think about it, especially if you already have content sitting in your...
about 2 months ago • 1 min read